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There are two issues here: leaving out levels of technical implementation detail ("I don't care about the specific DPI of the display, just that it's higher tha

There are two issues here: leaving out levels of technical implementation detail ("I don't care about the specific DPI of the display, just that it's higher than before"), and using Apple-coined phrases to do so ("retina" rolls off the tongue much more nicely than "very high-density"). I'm not sure whether you were originally taking offense at the first, the second, or both; how would you feel if instead of talking about 'retina displays' people just said that the iPad 3 would have a 'higher-density screen'? (as a sidenote, Android technically does have an equivalent shorthand for the various pixel densities the OS supports, but I don't know of any Android manufacturers who actively advertise a "XHDPI" display)

ajross 15y ago
Switch brands to escape the reality distortion field and maybe it will be clearer: Do you call your wireless networking adapter a "Centrino"? That was also a very successful (at the time) attempt to rebrand a generic standard into something that was sold by only one manufacturer. Lots of people in the early days of WiFi walked into stores asking for one of those "Centrino" computers that could get to the internet without wires. And they'd refuse to buy one without the sticker even if it had a perfectly good radio. See the damage this nonsense can do? And you'd never buy into it from any vendor except Apple, where for reasons I can't understand otherwise smart people get suckered into thinking Apple designs innovative CPUs and LCD panels.