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Christ on a cracker, Axis' website is horrible! I saw one model that looked interesting, but can't find a price. You have to click on "How to Buy" to get redire

Christ on a cracker, Axis' website is horrible! I saw one model that looked interesting, but can't find a price. You have to click on "How to Buy" to get redirected to another page where you then have to click on "Find a Reseller Near Me" which takes you to a form you have to fill out with a bunch of personal information and then send to them, and maybe someone will get back to you. How do these companies stay in business?

shostack 3y ago
You aren't their target customer. Installers and resellers already know them or have a lower friction way to buy. They want you to work through resellers and not have to bother with supporting you directly.
LordDragonfang 3y ago
By selling mostly to business clients, where that sort of nonsense (no prices up front, contact for a quote) is more of a norm. Entities that are buying a dozen or dozens of cameras and other items to outfit a building, and plan on negotiating on volume.
- cbzoiav 3y ago
  The price isn't listed because it depends on bulk, anticipated support and support contracts (ongoing revenue), anticipated future sales etc. If an independent shop wants 2 cameras you charge them enough to make a profit on the overhead of dealing with them (or point them to a retailer if they want less than a pallet). If Walmart want 2 cameras to try out you give them (or loan them) to them for free knowing if they like them you'll be shipping them by the pallet for years.
l33tman 3y ago
Axis doesn't sell to customers directly (not even to businesses), they sell exclusively to distributors that in turn sell to well-stocked online computer stores from where you can buy them like any other tech product
starky 3y ago
The security camera industry works through a network of integrators that install the cameras for end customers. These companies are primarily B2B, they don't have any interest in B2C sales of just a couple cameras.

shostack 3y ago

You aren't their target customer. Installers and resellers already know them or have a lower friction way to buy. They want you to work through resellers and not have to bother with supporting you directly.

LordDragonfang 3y ago

By selling mostly to business clients, where that sort of nonsense (no prices up front, contact for a quote) is more of a norm. Entities that are buying a dozen or dozens of cameras and other items to outfit a building, and plan on negotiating on volume.

cbzoiav 3y ago
The price isn't listed because it depends on bulk, anticipated support and support contracts (ongoing revenue), anticipated future sales etc. If an independent shop wants 2 cameras you charge them enough to make a profit on the overhead of dealing with them (or point them to a retailer if they want less than a pallet). If Walmart want 2 cameras to try out you give them (or loan them) to them for free knowing if they like them you'll be shipping them by the pallet for years.

l33tman 3y ago

Axis doesn't sell to customers directly (not even to businesses), they sell exclusively to distributors that in turn sell to well-stocked online computer stores from where you can buy them like any other tech product

starky 3y ago

The security camera industry works through a network of integrators that install the cameras for end customers. These companies are primarily B2B, they don't have any interest in B2C sales of just a couple cameras.