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Premium advertisers generally avoid these kind of practices; basically they don't do business with agencies that use flash cookies and/or browser hashing. Typi
by stingraycharles 15y ago
Premium advertisers generally avoid these kind of practices; basically they don't do business with agencies that use flash cookies and/or browser hashing.
Typically, an ad network wants to conform to the guidelines set by the IAB [1], which explicitly recommends against flash cookies, calling them illegal [2].
So, all in all, if something can hurt a brand's reputation among consumers, advertisers generally don't spend their money there. Shady practices like these are among them.
[1] http://www.iab.net/ http://www.iab.net/
[2] http://www.iabeurope.eu/news/iab-europe-condemns-%E2%80%98re-spawning%E2%80%99-as-an-illegal-marketing-practice.aspx http://www.iabeurope.eu/news/iab-europe-condemns-%E2%80%98re...
- rabidsnail 15y agoThat only applies to organizations that have a presence in the EU (which probably includes most of the big ad networks, since they have international sales teams). Smaller players domestic to the US don't have the same constraints. Also, it's not just ad networks that do browser tracking.