Everyone who eats meat, but who don't consider it part of their identity. People care about taste and price. If lab meat is just as tasty and cheaper than farm

Everyone who eats meat, but who don't consider it part of their identity. People care about taste and price. If lab meat is just as tasty and cheaper than farm meat, regular people are going to pick the cheaper alternative, save some massive scare campaign. "Meat eaters," as you call them, generally don't consider themselves as such.