My guess is that any product/brand that wishes to grow beyond a small niche market has to do so by agglomerating features I.e. trying to swallow multiple niches

My guess is that any product/brand that wishes to grow beyond a small niche market has to do so by agglomerating features I.e. trying to swallow multiple niches. The push towards economies of scale (and “growth”) makes it really hard for companies to stick with offerings catering to small niches.