Enshittification is when business goals (ie maximizing short term profits) leads to the deterioration of the platform for the users. I see the fact that the YT

Enshittification is when business goals (ie maximizing short term profits) leads to the deterioration of the platform for the users. I see the fact that the YT algorithm is tuned to encourage click-baiting as a symptom of the business goals at Youtube. It is not "self-mutilating their content" if it is required to survive on the platform.