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So basically Google, with its smart algorithms, is doing 20x better job at weeding out scammers, than a company can do it itself?
by EVa5I7bHFq9mnYK 3y ago
So basically Google, with its smart algorithms, is doing 20x better job at weeding out scammers, than a company can do it itself?
- bell-cot 3y agoI've been away from this area for a few years now...but I'd say "No, Google is not doing 20x better". However - Google is in a "nobody ever got fired for buying IBM" position, and trusted far more than it deserves. And whether you're dealing with small business owners, or C-suites full of suits - there are a whole lot of "we gotta do X!" (even if the ROI looks for-sure negative) human emotions around Marketing. And when you're emotional, and feel that you gotta do something...then "buy IBM" usually feels like the least-bad option.
- bombcar 3y agoGoogle itself isn't scamming the advertisers (much) - and individual scammers have no real way to use Google to make money for themselves. Whereas anyone who signs up for an affiliate account can scam Amazon pretty easily, even just by routing all purchases they'd normally make through it for a discount. Which is why I'm a bit annoyed they got rid of Amazon Smile, as it was a pretty decent way to "scam" Amazon with them fully knowing - you'd route through Smile and your charity would get the affiliate percentage.
- hedora 3y agoGoogle has a higher (perceived) quality audience.