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I don't know about the international market but at least in my country, all companies abandoned PPC around 15 years ago. One reason was that you could pay Googl
by suddenclarity 3y ago
I don't know about the international market but at least in my country, all companies abandoned PPC around 15 years ago. One reason was that you could pay Google AdSense $0.01 per click while being paid $0.1 per click yourself. It was a money printing machine while the company got worthless traffic that wouldn't generate any sales.
- stavros 3y agoI don't understand, who's "yourself" here? If I'm paying $0.01 per click and I make $0.1, why wouldn't I want that?
- ricardo81 3y agoThink OP may be talking about arbitrage and making a "made for adsense" site. Attract clicks via cheap ads, get ads with a higher CPC for a more generic term. Just presuming.