3 ms·
That's what I meant with "I suspect that it is because companies are so afraid of getting scammed". What is the solution? How can we build trust between publis
by TekMol 3y ago
That's what I meant with "I suspect that it is because companies are so afraid of getting scammed".
What is the solution? How can we build trust between publishers and advertisers?
- michaelt 3y agoIndividually negotiated deals. If marketers can negotiate deals for individual youtube videos, they can certainly negotiate deals for individual affiliate websites.
- hedora 3y agoDisplay marketing. The advertiser chooses which content gets their ads, and how much of a premium that content demands. This has the side effect of allowing reputable / high quality sites to charge more per impression, and is also privacy preserving (since it does not require user profiling).