It's just something happens occasionally. A (neoliberal) government decides that we need X (freely available news, or something, in this case) but the free mark

It's just something happens occasionally. A (neoliberal) government decides that we need X (freely available news, or something, in this case) but the free market won't provide it because is isn't profitable (news companies losing ad revenue and going bust or switching to click-bait), so they'll create a new law (not unlike copyright) as some kind of work-around to cram everything into the desired "free-market" system.