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Veritasium has a video about this and I’ve seen other creators like GothamChess and maybe even Tom Scott talk about how they have to create clickbait thumbnails

Veritasium has a video about this and I’ve seen other creators like GothamChess and maybe even Tom Scott talk about how they have to create clickbait thumbnails otherwise they get no views. The YouTube algorithm punishes creators who don’t use clickbait. https://youtube.com/watch?v=fHsa9DqmId8 https://youtube.com/watch?v=fHsa9DqmId8

ortusdux 3y ago
Linus as well. https://www.youtube.com/watch?v=DzRGBAUz5mA https://www.youtube.com/watch?v=DzRGBAUz5mA They claim that they only create clickbait because the platform requires it, but that argument is undercut a bit by the fact that they use the same playbook on floatplane.
- Eisenstein 3y ago
  Stuff like that does not age well at all, and they are sacrificing longevity for immediacy. If I search for videos on a certain topic and see the 'youtube face' on the thumbnail my intuitive trust for that video plummets compared to one that looks that looks plain and informative. However someone scrolling through looking for interesting stuff to watch may be more likely to click on something attention grabbing, and people doing that a lot all at once (upon release) accelerates the trend numbers so you get a whole lot of eyeballs at the very beginning. They are not being honest when they say they have to do it for clicks. They have to do it to monetize attention when it is most important to their brand. After that they have sacrificed any long-term value. This is also why they have to create new content all the time at all costs. It is unsustainable and why youtube creators burn out. I hope they invested their money well before that happens.
- lnenad 3y ago
  Linus creates a few orders of magnitude more clickbaity titles than the rest of them. It's really shitty and off-putting, at least for me.
- spuz 3y ago
  To be fair, he doesn't blame the platform in that video. He says "I need to keep titling my videos in a way that allows us to adapt to how viewers are discovering new content". It stands to reason that the same forces that influence viewers on YouTube also influence viewers on Floatplane.
- MaxMatti 3y ago
  At least on floatplane their video titles are a lot less misleading (not perfect but better). Unfortunately it won't make sense for them to have someone design another thumbnail when they can just use the same as on YouTube.
deleted 3y ago
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permo-w 3y ago
it's sort of true. but only if you need millions of views and to grow to be one of the dominant channels on the platform, which realistically you don't. there are youtubers I watch who just use a frame from the video and a normal title and they comfortably get views in the hundreds of thousands or more

ortusdux 3y ago

Linus as well. https://www.youtube.com/watch?v=DzRGBAUz5mA https://www.youtube.com/watch?v=DzRGBAUz5mA They claim that they only create clickbait because the platform requires it, but that argument is undercut a bit by the fact that they use the same playbook on floatplane.

Eisenstein 3y ago
Stuff like that does not age well at all, and they are sacrificing longevity for immediacy. If I search for videos on a certain topic and see the 'youtube face' on the thumbnail my intuitive trust for that video plummets compared to one that looks that looks plain and informative. However someone scrolling through looking for interesting stuff to watch may be more likely to click on something attention grabbing, and people doing that a lot all at once (upon release) accelerates the trend numbers so you get a whole lot of eyeballs at the very beginning. They are not being honest when they say they have to do it for clicks. They have to do it to monetize attention when it is most important to their brand. After that they have sacrificed any long-term value. This is also why they have to create new content all the time at all costs. It is unsustainable and why youtube creators burn out. I hope they invested their money well before that happens.
lnenad 3y ago
Linus creates a few orders of magnitude more clickbaity titles than the rest of them. It's really shitty and off-putting, at least for me.
spuz 3y ago
To be fair, he doesn't blame the platform in that video. He says "I need to keep titling my videos in a way that allows us to adapt to how viewers are discovering new content". It stands to reason that the same forces that influence viewers on YouTube also influence viewers on Floatplane.
MaxMatti 3y ago
At least on floatplane their video titles are a lot less misleading (not perfect but better). Unfortunately it won't make sense for them to have someone design another thumbnail when they can just use the same as on YouTube.

deleted 3y ago

[deleted]

permo-w 3y ago

it's sort of true. but only if you need millions of views and to grow to be one of the dominant channels on the platform, which realistically you don't. there are youtubers I watch who just use a frame from the video and a normal title and they comfortably get views in the hundreds of thousands or more