The first thought I have is the echo of Steve Jobs, cursing Google for getting into the smartphone business. The whole "We did not enter the search business" qu

The first thought I have is the echo of Steve Jobs, cursing Google for getting into the smartphone business. The whole "We did not enter the search business" quote in particular comes to mind. We're seeing Android@Home and in the car and I wondered where Apple was going to slide in. And here it is. Make no mistake – going to the high-end car and then slowly make available to the general public is a smart, but classic Apple approach. This is where Apple creeps in without really announcing anything specific. I don't know if Apple acknowledged this, but this method is a way to get into a market (smartcar) without the pitchforks and conversations about who did what first.