I'd wager it wasn't worth the hassle. Steam isn't just a monopoly, it's a monopoly that's not actively committed to being terrible. People, on the whole, like S

I'd wager it wasn't worth the hassle. Steam isn't just a monopoly, it's a monopoly that's not actively committed to being terrible. People, on the whole, like Steam. And that's a huge moat. When going toe-to-toe with a monopoly, normally your snowball's-chance-in-hell chance comes from the fact that people aren't happy about the monopoly, because the monopoly got complacent, started squeezing people for everything they can get, and just generally being awful, because hey, where else will you go? But Steam hasn't done that, so on top of overcoming the market momentum in their favor, you also have to go above and beyond to make a better product.