Ads for alcohol beverage are almost[1] practically banned in France, despite our massive wine ans spirit industry, which proves that it's actually doable. It d

Ads for alcohol beverage are almost[1] practically banned in France, despite our massive wine ans spirit industry, which proves that it's actually doable. It doesn't solve all alcohol-related issues ans we're still among the biggest drinkers in the world but the consumption has been almost divided by two in 40 years, so I'd call it a success. [1] the only exception being in print, and the ads themselves are very limited (no sex, no party, no lifestyle: you can pretty much just show the bottle and that'd it)