What I'm talking about is the opposite, actually - users keep forcing it into places it doesn't really want to go, it's a chat client not a message board/wiki/e

What I'm talking about is the opposite, actually - users keep forcing it into places it doesn't really want to go, it's a chat client not a message board/wiki/etc. And while Discord has catered to it a little bit, it's not really been something they pushed hard yet (threads/etc are still there but very optional and very low adoption from users). I think unique usernames are potentially a sign of that changing, with more public (not just inside a private community) functionality being put forth in a real way.