All my GW2 guilds at some point created discord servers and all life moved there and in time in-game chat channels become ghost towns. When we moved from TS to

All my GW2 guilds at some point created discord servers and all life moved there and in time in-game chat channels become ghost towns. When we moved from TS to discord the first noticeable change was audio quality and the fact that we "owned" the space - it no longer was a single audio channel on some community-run server. The links and media previews were also a nice novelty; nothing new anymore around social media at that point but it felt like this should be a standard feature. And years later this indeed become a standard feature around the Internet.