> they expect that your product is built for them and not everyone else Exactly, build a few custom products for clients, then when they’re happy, build a plat

> they expect that your product is built for them and not everyone else Exactly, build a few custom products for clients, then when they’re happy, build a platform to unify them, which will allow you to scale easily. A lot of companies try to do the platform first, which is harder to iterate and less appealing to client’s who want customisation…