There is a large spectrum of possibility between those two extremes. While I agree that blindly expecting history to repeat is problematic, it’s worth consider

There is a large spectrum of possibility between those two extremes. While I agree that blindly expecting history to repeat is problematic, it’s worth considering that this seems to be Apple’s strong suit, and while there are plenty of questions about how the market will react to this product, the early demos seem to confirm that Apple has indeed accomplished something that the other headsets have not. I think this is why some people are so bullish about this tech - and not for no reason. > It's too 'bluetooth earpiece', and doesn't match the prestige image that is particularly strong in people that favor Apple products Apple took something that was decidedly uncool (Bluetooth earpieces) and turned it into a status symbol (AirPods) despite these earpieces looking pretty goofy when they first landed. And again, I think the optimism comes from their demonstrated ability to achieve this kind of shift in perception/public consciousness. The reality distortion field in the form of top tier marketing from Apple has the best hope of making progress in this area compared to those that have come before. Could this all still be an enormous flop? Maybe. It could also be a Newton, and a decade later we’ll get the product Apple really wanted to ship: the iPhone (compact glasses).