I think number 3 and 4 are bad advices. Here is my reasoning: 3) Selling to businesses can be tough because you can't automate all tasks. For a one-person bus

I think number 3 and 4 are bad advices. Here is my reasoning: 3) Selling to businesses can be tough because you can't automate all tasks. For a one-person business, the key is to automate as much as possible. 4) Small businesses shouldn't worry about competition. In fact, big markets are great for small businesses because they offer a vast range of customer needs. Not everyone wants the same set of features in a product. So, you can create a version of an existing product, but with fewer features. You can even advertise it as being simpler. Alternatively, you could tailor your product to suit specific uses better. I’m not sure about 1) - scaling is easy for certain type of apps and services. It really depends.