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Oh no! 5 clicks, can you imagine?!

• Prickle 3y ago
  I actually think the 15 options part is slightly worse. Convoluted menus tend to discourage interaction. Any sort of psychological traps to prevent cancellation should be explicitly illegal. And hey, if it wasn't a big deal, why did Amazon create project Illiad in the first place?
• ImPostingOnHN 3y ago
  why not 1 or 2? or an amount equal to the number needed to sign up? if the intention isn't to retain the customer through dark patterns, why is Amazon doing it?
  • iLoveOncall 3y ago
    It actually takes 3 clicks now: Account > Prime > Cancel your subscription. Done. 1 click is simply a nonsensical expectation. There's not a single service that allows turning off a subscription in one click from their homepage. Not even 2. 3 clicks to cancel a paid subscription is absolutely reasonable, especially when there is absolutely no obfuscation of any type. There is no dark pattern, it took me literally 5 seconds to go from homepage to cancellation button.
    • ImPostingOnHN 3y ago
      did you actually go through with cancellation, and did the full process end to end take 3 clicks? or are you just counting how many clicks it takes to get to the button that starts the process? the article this post is on says the number of clicks was far more than 3, end to end, so just count those, and compare with the number needed to sign up there's no reason the cancellation should take longer than signup, especially if Amazon properly warns and confirms when you want to sign up like they do when you want to cancel.