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Apple's strategy has always been to go 100% in and don't look back. Eventually people assume if Apple is investing so much into this new thing, they must have a
by chunkyguy 3y ago
Apple's strategy has always been to go 100% in and don't look back. Eventually people assume if Apple is investing so much into this new thing, they must have a plan. So a few adventurous devs and users get onboard. Apple marketing team uses that as the bait to bring more people onboard.