I also use Google Ads and in my experience the customer service for ad buyers is a bit better than Meta's. But that's setting the bar very low and I read that t

I also use Google Ads and in my experience the customer service for ad buyers is a bit better than Meta's. But that's setting the bar very low and I read that they are equally impossible to reach should your account ever get disabled. The advertising monopolies of Meta and Google are definitely a problem. The main issue is that all the big online advertising channels basically cover a different audience and/or portion of the buying cycle. So Facebook can not be replaced by Tiktok or Google ads and vice versa. For many businesses, especially smaller ones, only a few advertising channels work profitably (I'd call it channel/offer match), so if you get disabled, your business is dead. Of course, it's also helpful if you only pay minimal taxes on your monopoly profits, compared to your customers who have to suck up the normal rates.