In all fairness, if a few unfairly returned shoes are already almost figuratively putting you in the red, then you just might be in the wrong business or doing

In all fairness, if a few unfairly returned shoes are already almost figuratively putting you in the red, then you just might be in the wrong business or doing it wrong because online retail has clearly become this pond of a few HUGE fish who can easily afford to not care at all about returns - and customers love that and will keep coming back.