> If HBS has fewer but better quirky marketing psychology studies, their reputation will do well. Provided that there are valuable things to discover in the fi

> If HBS has fewer but better quirky marketing psychology studies, their reputation will do well. Provided that there are valuable things to discover in the field of quirky marketing psychology. But if all they want to do is provide a regular supply of ammo to both sides of internal corporate conflicts on marketing strategy, and promote the consulting brand of their profs, their current approach is optimal.