I've been working in Digital Analytics for 10 years as a freelancer for SMEs and implementations for billion dollar companies. I am very comfortable saying for

I've been working in Digital Analytics for 10 years as a freelancer for SMEs and implementations for billion dollar companies. I am very comfortable saying for 99% of websites there is no better alternative, paid or free to GA4 and based your requirements you fit into that 99%. Happy to debate this in comments. edit: I believe the 1% exceptions are: - if you are a are a tech company - run multiple Adobe tools (CMS, CRM) - have niche privacy requirements - have an app