Yeah this is clearly the right take. One proven strategy for creating a new category is to start with the price-insensitive high end consumers with a luxury pro

Yeah this is clearly the right take. One proven strategy for creating a new category is to start with the price-insensitive high end consumers with a luxury product, and lower the price as you gain economy of scale. Same reason Tesla started with the Roadster instead of trying to build a mass-market sedan first.