IMO, a full blown cooking app is just a distraction. It could be the "travel app" of this platform and safer for any sane developer to ignore. A developer does

IMO, a full blown cooking app is just a distraction. It could be the "travel app" of this platform and safer for any sane developer to ignore. A developer doesn't need to make a killer app, just supplementary apps that people will use in this environment. And yes, some people will just make money making sure their 2D iOS app works in this environment, and a subset of that will convert it appropriately to work as a volume with depth. In this environment, Apple handles the difficult spatial stuff and many developers will just build planes or volumes within that, and get solid mileage from that. As anyone who's arrived early at an ecosystem knows, you first get used to the basic stuff, try a few free gimmicks, and then you're looking for apps to try and buy. Anyone in that marketplace at that point has far easier opportunities. Leave expensive-to-develop apps like VR courtside experiences to NBA and whoever else - those will sell the device. Smallfry developers will be fine otherwise.