The first slide says that the presentation is by Mark Maunder with an email address at http://feedjit.com http://feedjit.com so I'm guessing that's the site bei

The first slide says that the presentation is by Mark Maunder with an email address at http://feedjit.com http://feedjit.com so I'm guessing that's the site being optimized. The content in the presentation does make sense for what feedjit does.