I don't think anyone thinks AWS pricing is justified and in fact many complain about it, but AWS is a behemoth and if you want to reach your customers, you're g

I don't think anyone thinks AWS pricing is justified and in fact many complain about it, but AWS is a behemoth and if you want to reach your customers, you're going to spend money with them. With AWS you get charged on consumption only. If you consume 10GB of bandwidth, you get charged $0.20. With ISP's you pay $80-120 upfront for 1TB whether you use 10gb or 500gb, and then an extra $50 for unlimited on top of that. Why offer 1Gbps service, if your customers are not supposed to use it and would max out the data cap within a day of actually making use of the 1Gbps service?