Oh, completely agree. Same with podcasts honestly. I can consume the content way faster, search and skim more easily, determine relevancy in a flash with text v

Oh, completely agree. Same with podcasts honestly. I can consume the content way faster, search and skim more easily, determine relevancy in a flash with text vs video. It’s why I have no interest in TikTok and never developed the YouTube addiction that seems so common among tweens. Bringing it back to kids, I realized you could draw some parallels to TV. The thing about TV is that you had much fewer choices in what to watch and it was harder to “hide” from your parents compared to smartphone videos - if your parents thought something was stupid they could just overhear it and make you turn it off more easily than the smartphone equivalent. Also, with TV the branding is usually not done on the e-celeb/individual level, it’s more show-based branding, so it’s a little less tilted towards parasocial content. There are a few things driving this trend towards video I think, one is that a lot of consumers now are less literate/educated than would be on the internet in the past, as well as younger with poorer reading skills - video has relatively more demand vs text. The other is that videos are easier to monetize and from what I understand have higher paying ads.