Not a coincidence. The big firms paved the way, showed that this (the new) normal, and how it's done. And since tech investors seem to be receptive to it now, t

Not a coincidence. The big firms paved the way, showed that this (the new) normal, and how it's done. And since tech investors seem to be receptive to it now, the smaller firms are copying it now. Forgot to mention, very much the same for the recent price hikes. Very much a "skill" that executives are now imitating.