It’s been a pretty open secret that Gibson has been a hot mess internally for quite a while. At one point the CEO said he saw them more as a lifestyle brand tha

It’s been a pretty open secret that Gibson has been a hot mess internally for quite a while. At one point the CEO said he saw them more as a lifestyle brand than a guitar brand, like how Harley Davidson tries to position itself in motorcycles (I don’t know anything about motorcycles so maybe I’m wrong but that was the comparison going around). The best thing that Gibson has done recently has been to unify the Epiphone (their budget brand) line up with their lineup, and Epiphone’s quality has been a lot better since then in my experience. Now you can buy a relatively cheap Epiphone, slap some good aftermarket pickups in it, and have a really great Gibson-style guitar for a lot less than a Gibson.