2 ms·
In the case of Google Search, it's a single result from a data source they control... Largely ads are that way too. Going back a bit, before Google ate ad-spac
by tracker1 3y ago
In the case of Google Search, it's a single result from a data source they control... Largely ads are that way too.
Going back a bit, before Google ate ad-space, the method was a somewhat obtuse bidding cycle for ad display that would then pass around the request via iframe from system to system to finally display an ad. You'd often see upwards of 8-10 layers of IFrame before the actual ad, each one loading a fair amount of JS, that dramatically outweighed even the heaviest of modern JS SPA application tooling.
It's still largely how it's done, but google will share info with google, and it has gotten faster. But ad displays cross network are anything but fast, sub 1s or for that matter light.
This is also a question of BREAKING UP google into smaller companies from the single ad-space within Google/Alphabet itself. Which complicates things.