One of my life lessons: Never do business with Google. It's served me well. I've seen so many businesses torched to the ground by doing business with Google.

One of my life lessons: Never do business with Google. It's served me well. I've seen so many businesses torched to the ground by doing business with Google. That's not an indictment of Google. There are things specific companies are good for and bad for. Google is bad at any sort of B2B, partnerships, or similar.