I agree that Activision does have a bad reputation, but I'm not so sure that is what comes to most peoples mind when they look at series like Call of Duty. Reme

I agree that Activision does have a bad reputation, but I'm not so sure that is what comes to most peoples mind when they look at series like Call of Duty. Remember, a console is a multi-year investment. Even if Call of Duty games (and their other series) are bad right now, people will still consider the next 5 years of games when making their decision.