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There was a time (the late 1990's) when Apple had relatively little access to the market outside of specialized stores and nearly zero control over how their pr
by II2II 3y ago
There was a time (the late 1990's) when Apple had relatively little access to the market outside of specialized stores and nearly zero control over how their product was presented to consumers. It wasn't so bad for maintaining the status quo since many of those stores were fiercely loyal to Apple.
I suspect that Apple looked back at what brought them to that point when they started growing again. I don't know what their thoughts regarding the specialized stores were, but I wouldn't be surprised if they blamed the larger retailers for the acceleration of their earlier downfall. Having your product first shoved to the back corner, while being shunned by salespeople who knew nothing of the product, then removed from the shelves altogether does not inspire confidence in consumers. Sure, those retailers may have been picking up Apple products when Apple turned around ... but what is to prevent a replay of the late 1990's if things cooled down again?
What I am going to suggest is that the Apple's popularity in your country is built upon Apple's popularity in other countries. While that popularity may not be the product of the Apple Store, Apple's ability to sustain that popularity likely is.