4 ms·

My MBA mostly pointed them to having the best marketing campaigns. I never once read or had a discussion about the quality of the employees. I suppose employe

My MBA mostly pointed them to having the best marketing campaigns. I never once read or had a discussion about the quality of the employees. I suppose employees are the people making the marketing plans, but these aren't the people unionizing.

foxyv 3y ago
A huge part of the Apple marketing are their retail locations and "Geniuses." A great deal of the reason I bought my first Apple product was because of an employee in an Apple Store.
- LegitShady 3y ago
  apple were massively popular in canada long before we had any apple stores, and in fact I've never been to an apple store and still own apple products. I don't think what you're saying is true.
  - foxyv 3y ago
    Apple stores started opening in Canada in 2005. This was two years before the introduction of the iPhone.
    - LegitShady 3y ago
      In like one city maybe. There's a difference between "Started opening" and actually contributing to the success of apple products. I'd bet apple sells many many many more products that they get apple store traffic.
      - foxyv 3y ago
        They do now. However, iPhone sales through cell phone companies didn't start until 2007 when Apple teamed up with AT&T. A lot of their success with the iPhone started with how people experienced their products through their stores. Saying that their stores did not contribute to the success of the company would be absurd.
- sircastor 3y ago
  Hasn’t Apple abandoned the whole Genius thing? It seemed to me that the Genius Bar is basically gone. You can still get help, and they fix stuff, but it’s not what it was when Apple Stores opened 20 years ago.
  - foxyv 3y ago
    Well dang, that's a huge bummer. To be fair I bought my first Apple product about 15 years ago.
  - lokar 3y ago
    I suspect the general level of tech competence in the public has improved combined with most sales being much simpler phones (vs computers).
- Kiro 3y ago
  I highly doubt that's a huge part. My country has no Apple Stores and Apple is still very popular here.
  - foxyv 3y ago
    While that is the case now, I'm talking about when the first iPhone was just about to come out. Apple barely has to bother with marketing now because of their huge success 10-15 years ago. Largely in part due to Apple stores on college campuses, in major retailers like Best Buy, and in city centers. It used to be that was the only way to learn about an Apple product. This was before the internet was widely available.
    - hospitalJail 3y ago
      >Apple barely has to bother with marketing now because of their huge success 10-15 years ago. What are you talking about? Apple is all over reddit, snapchat, instagram, facebook, TV/sports/youtube, they likely astroturf/hire reputation management on reddit, HN, and twitter. The king of marketing doesnt stop, they double down.
spacemadness 3y ago
Sounds like solid MBA logic to me. May as well lay some more people off.
- hospitalJail 3y ago
  But unironically if you sell Veblen goods.

foxyv 3y ago

A huge part of the Apple marketing are their retail locations and "Geniuses." A great deal of the reason I bought my first Apple product was because of an employee in an Apple Store.

LegitShady 3y ago
apple were massively popular in canada long before we had any apple stores, and in fact I've never been to an apple store and still own apple products. I don't think what you're saying is true.
- foxyv 3y ago
  Apple stores started opening in Canada in 2005. This was two years before the introduction of the iPhone.
  - LegitShady 3y ago
    In like one city maybe. There's a difference between "Started opening" and actually contributing to the success of apple products. I'd bet apple sells many many many more products that they get apple store traffic.
    - foxyv 3y ago
      They do now. However, iPhone sales through cell phone companies didn't start until 2007 when Apple teamed up with AT&T. A lot of their success with the iPhone started with how people experienced their products through their stores. Saying that their stores did not contribute to the success of the company would be absurd.
sircastor 3y ago
Hasn’t Apple abandoned the whole Genius thing? It seemed to me that the Genius Bar is basically gone. You can still get help, and they fix stuff, but it’s not what it was when Apple Stores opened 20 years ago.
- foxyv 3y ago
  Well dang, that's a huge bummer. To be fair I bought my first Apple product about 15 years ago.
- lokar 3y ago
  I suspect the general level of tech competence in the public has improved combined with most sales being much simpler phones (vs computers).
Kiro 3y ago
I highly doubt that's a huge part. My country has no Apple Stores and Apple is still very popular here.
- foxyv 3y ago
  While that is the case now, I'm talking about when the first iPhone was just about to come out. Apple barely has to bother with marketing now because of their huge success 10-15 years ago. Largely in part due to Apple stores on college campuses, in major retailers like Best Buy, and in city centers. It used to be that was the only way to learn about an Apple product. This was before the internet was widely available.
  - hospitalJail 3y ago
    >Apple barely has to bother with marketing now because of their huge success 10-15 years ago. What are you talking about? Apple is all over reddit, snapchat, instagram, facebook, TV/sports/youtube, they likely astroturf/hire reputation management on reddit, HN, and twitter. The king of marketing doesnt stop, they double down.

spacemadness 3y ago

Sounds like solid MBA logic to me. May as well lay some more people off.

hospitalJail 3y ago
But unironically if you sell Veblen goods.