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This new 2011 Swiss Fruit logo is obviously influenced by Apple's 1977 design. How could it not be? There's a clear likeness and good luck finding a graphics de
by Luc 3y ago
This new 2011 Swiss Fruit logo is obviously influenced by Apple's 1977 design. How could it not be? There's a clear likeness and good luck finding a graphics designer in 2011 who hasn't seen the Apple logo before.
The old Swiss Fruit logo looked more like a tomato.
- wkat4242 3y agoI don't think it is beyond general stylist language of the time. The only thing it really has in common is the outline at the bottom which is what makes it clearly an apple. No consumer will confuse these two and they don't even compete in the same product ranges. I totally agree with the regulator decision.