Well if another competitor starts using your protected term and you don’t protect it, it is more likely to become generic. (Ie if Apple does not protect the wo

Well if another competitor starts using your protected term and you don’t protect it, it is more likely to become generic. (Ie if Apple does not protect the word iPhone and then Google and Samsung use the term iPhone for 5 years unchallenged, it risks becoming a generic name for a smartphone)