You don't think that everyone having to "recalibrate their level of trust" in something as pervasive and fundamental to modern society as "technology" is impact

You don't think that everyone having to "recalibrate their level of trust" in something as pervasive and fundamental to modern society as "technology" is impactful? Even just photos, videos, audio recordings, and phone calls becoming utterly untrustworthy would be pretty significant. The cost of a widely disseminated fake being low per recipient is altogether different from the cost to produce a fake specifically targeted for a single use approaching zero.