3 ms·
I can't recall seeing trademark aggression that had anything to do with genericism though. Some marketing copy maybe but not as challenges to other company's ma
by atchoo 3y ago
I can't recall seeing trademark aggression that had anything to do with genericism though. Some marketing copy maybe but not as challenges to other company's marks.
Genericism is within the user/audience/market rather than other businesses. The cause of genericism is total cultural domination - such widespread success that it becomes the noun. I wonder how close "iPhone" and "iPad" might be to genericide.
Is there a test for it? If you put an Android Tablet on a table and asked a test subject to pass you the iPad, I think we can predict the overwhelming outcome.
- jakelazaroff 3y agoI mean, yeah, because they probably know what an iPad is and can infer what you meant. That just means the brand name is recognized, not that it’s generic. If you put a Coke on the table and asked the subject to pass the Pepsi (or vice versa) it would probably work too.
- Closi 3y agoWell if another competitor starts using your protected term and you don’t protect it, it is more likely to become generic. (Ie if Apple does not protect the word iPhone and then Google and Samsung use the term iPhone for 5 years unchallenged, it risks becoming a generic name for a smartphone)