3 ms·

It’s not entirely a myth, see a list of trademarks that have been “lost” due to insufficient protection or other reasons here: https://en.m.wikipedia.org/wiki/

by Closi 3y ago

It’s not entirely a myth, see a list of trademarks that have been “lost” due to insufficient protection or other reasons here: https://en.m.wikipedia.org/wiki/List_of_generic_and_genericized_trademarks https://en.m.wikipedia.org/wiki/List_of_generic_and_generici... There are definitely examples where brandnames have moved into common usage and then lose their trademark.

atchoo 3y ago
I can't recall seeing trademark aggression that had anything to do with genericism though. Some marketing copy maybe but not as challenges to other company's marks. Genericism is within the user/audience/market rather than other businesses. The cause of genericism is total cultural domination - such widespread success that it becomes the noun. I wonder how close "iPhone" and "iPad" might be to genericide. Is there a test for it? If you put an Android Tablet on a table and asked a test subject to pass you the iPad, I think we can predict the overwhelming outcome.
- jakelazaroff 3y ago
  I mean, yeah, because they probably know what an iPad is and can infer what you meant. That just means the brand name is recognized, not that it’s generic. If you put a Coke on the table and asked the subject to pass the Pepsi (or vice versa) it would probably work too.
- Closi 3y ago
  Well if another competitor starts using your protected term and you don’t protect it, it is more likely to become generic. (Ie if Apple does not protect the word iPhone and then Google and Samsung use the term iPhone for 5 years unchallenged, it risks becoming a generic name for a smartphone)
kiicia 3y ago
No seller of apple fruits is “riding on apple logo/name bandwagon”, it won’t be genericized because of fruit existing as long as memory Genericization is only for newly invented words/phrases, it’s apple that is actively stealing common words and makes trademarks out of them

by Closi 3y ago

atchoo 3y ago

I can't recall seeing trademark aggression that had anything to do with genericism though. Some marketing copy maybe but not as challenges to other company's marks. Genericism is within the user/audience/market rather than other businesses. The cause of genericism is total cultural domination - such widespread success that it becomes the noun. I wonder how close "iPhone" and "iPad" might be to genericide. Is there a test for it? If you put an Android Tablet on a table and asked a test subject to pass you the iPad, I think we can predict the overwhelming outcome.

jakelazaroff 3y ago
I mean, yeah, because they probably know what an iPad is and can infer what you meant. That just means the brand name is recognized, not that it’s generic. If you put a Coke on the table and asked the subject to pass the Pepsi (or vice versa) it would probably work too.
Closi 3y ago
Well if another competitor starts using your protected term and you don’t protect it, it is more likely to become generic. (Ie if Apple does not protect the word iPhone and then Google and Samsung use the term iPhone for 5 years unchallenged, it risks becoming a generic name for a smartphone)

kiicia 3y ago

No seller of apple fruits is “riding on apple logo/name bandwagon”, it won’t be genericized because of fruit existing as long as memory Genericization is only for newly invented words/phrases, it’s apple that is actively stealing common words and makes trademarks out of them