5 ms·

If Apple want to argue that the logos are confusingly similar, well OK then: the newer company should be obliged to change their logo.

rjmunro 3y ago
You mean the newer logo should be changed - I don't think the fruit company has had the same logo for 111 years.
- grey_earthling 3y ago
  Yes, I do! Good point!
- vetinari 3y ago
  Neither did Apple Inc.; the current flat one is from 2017.
  - denkquer 3y ago
    This is incorrect. Old company logos don't lose their trademark. This logos shape dates back to 1977.
    - vetinari 3y ago
      It is correct; you are moving the goalpost. If they were using the 1977 logo, including the color scheme, it would be impossible to argue, that the similarity can lead to confusion of them and the point of the article would be moot.
londons_explore 3y ago
> newer I think you misspelled "with a bigger legal budget".
traveler01 3y ago
So technically Apple should change their logo?
- zakki 3y ago
  Yes.
- chaosbolt 3y ago
  Well one is a fruit company and apples are fruits and it did it first, and the other is a tech company that came after it and is saying the logos are similar, in an ideal world a judge would say ok I believe you now you change it. But hey, Apple is a 2 trillion dollar company, wars have been started for a lot less, so the discussion isn't even worth having unless you also believe in Santa.
  - rizky05 3y ago
    [dead]
  - ClumsyPilot 3y ago
    > in an ideal world a judge would say ok I believe you now you change it. first they have to pay compensation for all theyears of misleading customers
  - ant6n 3y ago
    Well a Swiss judge can only tell Apple to use a different brand in Switzerland. I doubt the Apple Switzerland business is worth 2 Trillion.
    - traveler01 3y ago
      Well they can endup agreeing Apple Switzerland will never use the brand for the same areas that Apple US does.
bee_rider 3y ago
Although your method works out fine in this case, IMO the fact that one company literally sells apples should give them extra claim the using an apple as a logo.
raldi 3y ago
So if Microsoft were to change their logo to look like Google’s, Google would have to find a new logo?

rjmunro 3y ago

You mean the newer logo should be changed - I don't think the fruit company has had the same logo for 111 years.

grey_earthling 3y ago
Yes, I do! Good point!
vetinari 3y ago
Neither did Apple Inc.; the current flat one is from 2017.
- denkquer 3y ago
  This is incorrect. Old company logos don't lose their trademark. This logos shape dates back to 1977.
  - vetinari 3y ago
    It is correct; you are moving the goalpost. If they were using the 1977 logo, including the color scheme, it would be impossible to argue, that the similarity can lead to confusion of them and the point of the article would be moot.

londons_explore 3y ago

> newer I think you misspelled "with a bigger legal budget".

traveler01 3y ago

So technically Apple should change their logo?

zakki 3y ago
Yes.
chaosbolt 3y ago
Well one is a fruit company and apples are fruits and it did it first, and the other is a tech company that came after it and is saying the logos are similar, in an ideal world a judge would say ok I believe you now you change it. But hey, Apple is a 2 trillion dollar company, wars have been started for a lot less, so the discussion isn't even worth having unless you also believe in Santa.
- rizky05 3y ago
  [dead]
- ClumsyPilot 3y ago
  > in an ideal world a judge would say ok I believe you now you change it. first they have to pay compensation for all theyears of misleading customers
- ant6n 3y ago
  Well a Swiss judge can only tell Apple to use a different brand in Switzerland. I doubt the Apple Switzerland business is worth 2 Trillion.
  - traveler01 3y ago
    Well they can endup agreeing Apple Switzerland will never use the brand for the same areas that Apple US does.

bee_rider 3y ago

Although your method works out fine in this case, IMO the fact that one company literally sells apples should give them extra claim the using an apple as a logo.

raldi 3y ago

So if Microsoft were to change their logo to look like Google’s, Google would have to find a new logo?