Check out the Amazon's revenue growth curve image here: http://static.seekingalpha.com/uploads/2012/1/1128818_13274556445953_1.png http://static.seekingalpha.co

Check out the Amazon's revenue growth curve image here: http://static.seekingalpha.com/uploads/2012/1/1128818_13274556445953_1.png http://static.seekingalpha.com/uploads/2012/1/1128818_132745... Now guess when Prime launched. Yes, 2005, the beginning of the hockey stick growth. Prime has been a huge success for Amazon - more like a stroke of genius. Thanks, Mehul