It is probably supporting itself with the other 95 people just as much considering it isn't free for those people (unless of course they are under the year free

It is probably supporting itself with the other 95 people just as much considering it isn't free for those people (unless of course they are under the year free subscribtion for students that he was offering). There would also be revenue from the advertisements in the magazine. This idea really survives because there is a market for curated content presented in a visually pleasing manner.