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Tiktok makes big money and is a direct competitor to YouTube, so YouTube is pushing the format to capture that audience back. It’s a far more engaging pattern
by briga 3y ago
Tiktok makes big money and is a direct competitor to YouTube, so YouTube is pushing the format to capture that audience back. It’s a far more engaging pattern that what existed before. Remember when YouTube forced autoplay on everyone? Doesn’t make for a better experience, but if users are more engaged that’s all that counts for execs at YouTube
- jondwillis 3y agoPersonally, I think it is primarily a way to sneak a Tiktok-esque experience to further addict the children that use YouTube, without their parents realizing their kids are watching neurodegenerative content.