The pinnacle of perf-driven-development! PM lists an OKR for increasing engagement. PM launches a new version without the feature. New version shows engageme

The pinnacle of perf-driven-development! PM lists an OKR for increasing engagement. PM launches a new version without the feature. New version shows engagement(or whatever corpspeak metric) increased by N%. PM gets a promotion. Dev sees a missing feature, launches the feature. Dev shows M people are using this new feature. Dev gets a promotion for 'impact'. And the cycle repeats, with minor variations for mature products. This is why startups even get a chance to compete with the giants.