As a customer, that's how I want it to be. One of main reasons I consistently order from Amazon (and buy Prime) is the bad experiences I've had when trying to g

As a customer, that's how I want it to be. One of main reasons I consistently order from Amazon (and buy Prime) is the bad experiences I've had when trying to get customer service / return / exchanges on other sites. Saving $5 or $10 isn't worth it if I have to waste an hour dealing with issues like getting the wrong item shipped to me, or trying to return something. It's hard to argue with the logic behind a customer-centric policy here. Merchants are going to go where the customers are and they can spread the cost of dispute resolution, etc over far more transactions than an individual. Makes sense to inflict the "pain" on their side.