It makes somewhat more sense for generators than distributors but it's still a difficult situation because almost every form of generation has strict requiremen

It makes somewhat more sense for generators than distributors but it's still a difficult situation because almost every form of generation has strict requirements (often government mandated) on where they can be built. Then with the distributors who actually sell to the public: the service they are providing here is really dubious. Ultimately they are just buying power at wholesale prices and reselling it to the public at some average price + markup. What can they actually do to increase customer service? They are essentially just a middleman. At least where I live it effectively makes no difference which one you go with, some might temporarily have better rates but they inevitably need to get back in line with everyone else or go bankrupt.