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It's not just charging data obviously, it's all the car usage data. Where you go, how fast, with who... And yes, after a few years, the value of that data is wo
by speed_spread 3y ago
It's not just charging data obviously, it's all the car usage data. Where you go, how fast, with who... And yes, after a few years, the value of that data is worth more than the original profit they made selling the car itself. Its also recurring revenue, they don't even need to sell you a new car to keep making money.
There's a reason the Ford CEO declared a few years back that Ford was to become "a data company". Tesla is only showing the way. https://threatpost.com/ford-eyes-use-of-customers-personal-data-to-boost-profits/139209/ https://threatpost.com/ford-eyes-use-of-customers-personal-d...
Margins on hardware are so slim, it doesn't take much surveillance to double or triple the profit a manufacturer makes over the lifespan of an object. You thought IoT was about customer convenience? It's not science fiction. Smart Televisions already report on what you're watching, in real-time. https://www.samsung.com/us/business/samsungads/insights/ https://www.samsung.com/us/business/samsungads/insights/
- cyberax 3y ago> Where you go, how fast, with who.. Where you go can not be inferred from the charging sessions. You can kinda infer the speed, by looking at the state of charger between two sessions. You can't infer with whom you're travelling. Honestly, people always overinflate the usefulness of "data".
- grepfru_it 3y agoFord will track your entire drive, how you used your car, even the radio station that was playing. All of this data is uploaded when you take your car in for servicing if you do not have a connected car. OnStar recently (2-3 years ago now?) started feeding 100gbps of telematics data on every single GM car back to GM in an effort to determine better pricing on used cars. Data includes every sensor change on the car and even details from the onboard wireless entertainment system (your wifi device) These are projects I have worked on. They have an overabundance of data on you and 99% of you fit the model of usefulness
- cyberax 3y agoEh, and so what? My phone carrier has most of this info. Google has most of this info (in addition to my emails). Ford is in for rude awakening if they think that this data is going to seriously help them.
- panick21_ 3y agoAlso, Ford and GM do not do service. A lot of the detailed car information can really help with service and maintenance. But dealers actually don't want that to improve systematically and Ford doesn't gain enough from it. Tesla makes all that dealer profit themselves and can systematically improve service and make a huge profit from off warranty vehicles. This is a huge revenue stream Tesla is only just starting to get. Something people often miss when they look at future profitability. Ford and GM make huge amounts of money from part supply fro off warranty cars. Tesla will do even better because they will do the service, not just the parts.
- speed_spread 3y agoWe're telling you this is a multibillion dollar business that's transforming the world around you. You may choose to ignore or downplay it, but it won't change the facts. Even If you're paying for something you may not be the primary customer anymore since there's more money to be made from tracking you than from selling you stuff.
- rasz 3y ago>You can't infer with whom you're travelling. https://www.torquenews.com/11826/tesla-installs-video-cameras-superchargers-monitor-drivers-non-tesla-evs https://www.torquenews.com/11826/tesla-installs-video-camera...
- speed_spread 3y agoStop limiting the context to charging. I'm taking about Tesla the car following you everywhere.
- sebzim4500 3y ago>There's a reason the Ford CEO declared a few years back that Ford was to become "a data company". The reason is that 'data companies' are valued vastly higher than car companies with the same revenue.